Evergleam Aluminum Christmas Tree
- Year
- 1959–1972 Source verified
- Manufacturer
- Aluminum Specialty Company Source verified
About this item
The best-selling American aluminum Christmas tree, made by the Aluminum Specialty Company of Manitowoc, Wisconsin. It debuted at the March 1959 American Toy Fair, and the Evergleam trademark followed in 1960. Sizes ran from 2 to 7 feet in several branch styles, and most were silver.
Details
- Holiday
- Christmas
- Archive type
- Decoration
- Brand
- Evergleam
- Dimensions
- 2 to 7 ft
- Materials
- aluminum foil needles, aluminum branches, wood or aluminum pole
Collector details
Research notes
Wikipedia gives a $25 retail price; whether that applies to a particular size or year is not stated, so msrp is left null. The company stopped making trees in the early 1970s.
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Sources & verification
- History of Ever Gleaming Archive Website Supports: 1958 inspiration from a Modern Coatings tree in Chicago; first Evergleams 1959 and Toy Fair debut; 'Evergleam' trademark 1960; 2-, 4-, 6-, 7-foot sizes; straight, frosty, swirl, fountain branch styles; silver 75-80% of production; sales peaked 1964-1965 at 60-65% market share; popular 1959-1972 View source
- Aluminum Christmas tree Encyclopedia Article Supports: Aluminum Specialty Company produced the majority of aluminum trees 1959-1969, over 1 million trees; retail about $25, wholesale $11.25; trees lit with floor color wheels View source